Here is a video of Donald Trump, Vladimir Putin, Barack Obama, Kim Jong Un, and other world leaders lip-syncing along to John Lennon’s Imagine:

Of course this isn’t real. The video was done by a company called Canny AI, which offers services like “replace the dialogue in any footage” and “lip-sync your dubbed content in any language”. That’s cool and all – picture episodes of Game of Thrones or Fleabag where the actors automagically lip-sync along to dubbed French or Chinese – but this technique can also be used to easily create what are referred to as deepfakes, videos made using AI techniques in which people convincingly say and do things they actually did not do or say. Like this video of Mark Zuckerberg finally telling the truth about Facebook. Or this seriously weird Steve Buscemi / Jennifer Lawrence mashup:

Or Bill Hader’s face morphing into Arnold Schwarzenegger’s face every time he impersonates him:

What should we do about these kinds of videos? Social media sites have been removing some videos intended to mislead or confuse people, but notably Facebook has refused to take the Zuckerberg video down (as well as a slowed-down video of Nancy Pelosi in which she appears drunk). Congress is moving ahead with a hearing on deepfakes and the introduction of a related bill:

The draft bill, a product of several months of discussion with computer scientists, disinformation experts, and human rights advocates, will include three provisions. The first would require companies and researchers who create tools that can be used to make deepfakes to automatically add watermarks to forged creations.

The second would require social-media companies to build better manipulation detection directly into their platforms. Finally, the third provision would create sanctions, like fines or even jail time, to punish offenders for creating malicious deepfakes that harm individuals or threaten national security. In particular, it would attempt to introduce a new mechanism for legal recourse if people’s reputations are damaged by synthetic media.

I’m hopeful this bill will crack down on the malicious use of deepfakes and other manipulated videos but leave ample room for delightful art and culture hacking like the Hader/Schwarzenegger thing or one of my all-time favorite videos, a slowed-down Jeff Goldblum extolling the virtues of the internet in an Apple ad:

“Internet? I’d say internet!”